Mike Piha

Mike Piha, based in San Francisco, CA, is a seasoned entrepreneur with a rich history of
leadership in both startup ventures and high-growth enterprises. His journey began in 1995
when he founded In2Change, a prominent distributor of contract office furniture and
technology products in Silicon Valley. Under Mike's guidance, In2Change swiftly rose to
prominence, earning recognition as one of the region's fastest-growing companies with
annual revenues exceeding $60 million. In 2014, after nearly two decades of remarkable
success, In2Change was acquired.
Currently, Mike serves as the CEO and Co-Founder of HitCheck (www.hitcheck.com), a
pioneering sports-technology company. HitCheck developed the world's premier mobile
app dedicated to testing for concussion symptoms among athletes, active consumers, and
military personnel. Launched in late 2016, HitCheck represents a true passion project for
Mike, driven by his commitment to safeguarding the health of young athletes.
Beyond his professional pursuits, Mike is deeply engaged in volunteer work within youth
sports. For over 25 years, he has provided leadership, development, and coaching within
youth football. As the founder and coach of NorCal Youth Football, Mike has impacted the
lives of over 10,000 young participants. His coaching career spans over 30 years, with
notable achievements including leading eight teams to Youth National Championships in
Orlando, Florida. In recognition of his unwavering dedication, Mike was inducted into the
American Youth Football Hall of Fame in 2010.
Mike's journey began in Bellevue, Washington, where he graduated from the University of
Puget Sound with a BA in Business Administration. During his time at university, he
distinguished himself as a four-year letterman in football. Subsequently, Mike spent seven
years in Portland, Oregon, where he married his wife, Cheryl. In Portland, he served as the
district manager for Wright Line, Inc., while also actively contributing to youth football as a
coach and Vice President of the Portland City Youth Football Association.
In 1989, Mike and Cheryl relocated to Palo Alto, CA, where they raised their two sons, Tony
and Jordan. Tony, a graduate of the University of Colorado, and Jordan, a graduate of
Chapman University, reflect their parents' commitment to education and personal growth.
Celebrating 40 years of marriage, Mike and Cheryl split their time between San Francisco
and St. George, Utah. Mike's diverse hobbies include cycling, skiing, golf, and traveling,
with pickleball emerging as his latest passion. He actively participates in competitive
pickleball and serves as the President of the Entrada Pickleball Club.