Fan Engagement Beyond the Game - The new economic paradigm

The evolution of fan engagement in sports is moving to more personalized, immersive and interactive experiences. Licensed merchandise has always gone beyond simply retail revenue by creating a strong emotional connection between fans and their favorite teams or players and driving fan engagement. Today, the gaming industry is deepening fan-sport connections, ensuring that community engagement continues long after the season ends. The future of gaming, where players have ownership of their digital assets and experiences and can participate in game economies, is not just about making money, but also about rewarding players for their contributions and social interactions as fans and participants. Connecting the physical and digital products and experiences around these communities provides a transformative economic paradigm for the retail industry and a customer relationship not possible with traditional social media. As the gaming industry evolves and embraces artificial intelligence and machine learning in building next-gen products, gametech will be ideally positioned to provide new ways of incentivizing behavior in multiplayer formats and creating applications that take player loyalty and monetization to the next level. Immersive fan engagement adds layers of excitement and involvement, drawing fans closer to their teams irrespective of their physical location.