Ronan oversees Manchester United’s digital innovation work, encompassing web3, metaverse and emerging technologies. He led the Club’s first steps into web3, including the record breaking first digital collectible launch (with +880,000 claims) and the sold-out industry leading PFP collection, ‘The Devils’. He joined the Club from Meta, where for +7 years he ran the company’s relationships with sports clubs and media – driving distribution and monetisation via Meta platforms (Facebook, Instagram, Quest etc.). Prior to that Ronan worked as a consultant across the sport, media, telco, auto and FMCG sectors.