Andrea Abrams

Andrea Abrams


Andrea Abrams is a fashion and retail industry veteran and global executive. She is a retail technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. Andrea is the founder and CEO of PHYGICODE, a consortium and lab creating a phygital approach to Web3 adoption. Andrea is also an investor and NED at 3D engine Threedium, Board Advisor at Lukso Blockchain, Board Advisor at Digital Fashion Week, Strategic Advisor to Web3 investment firm Scytale Ventures, a lead pre-seed investor in phygital marketplace The Dematerialised and a member of the Board of Trustees of Women of the Future Latin America, among others.


Andrea is featured in the Top 100 Women of The Future inaugural book, she is the Davos Blockchain Hub (WEF) 2022 and 2023 Keynote speaker on Web3 for fashion, a Vogue Greece Game Changers 2022, a Bryte Fashion Forces Top 100 (finishing #1), a Women in Tech Top 100 Speakers 2023, a Threedium Top 50 XR Award recipient and a  MEWS Award Nominee for Web3 Impact Project. She was the curator and co-host of Phygital Wednesday at CV Lab's WEB3 HUB in Davos during WEF 2024.  Andrea has been a Mentor at the Farfetch x OV Dream Assembly incubator (2022 & 2023) and a Metaverse Fashion Week 2023 curator. 


Andrea previously founded Abrams Global, an international advisory services firm focused on cross border and omnichanel strategies for retailers, fashion groups and retail property owners, advising prominent clients such as Saint Laurent, The White Company, Lladro, Sears, Ivanhoe Cambridge, Cap3000 and American Dream, among others. She is also a co-founder of Interconnected LLC, a business accelerator focused on retail, fashion and hospitality.

Andrea spent a large part of her career in senior positions with US retail REIT NYSE: GGP - now part of Brookfield Properties (the second largest shopping center owner at the time), where she was involved in launching GGP Ventures/GGP International, with transactions in Turkey, Brazil and Central America, and leading mixed-use development for projects such as Summerlin (Las Vegas), Ward Village in Honolulu and Houstons Woodlands Town Center. Having lived and worked in multiple countries in the Americas and Europe, Andrea is fluent in English, Spanish and Italian. She has been a member of ICSC, BCSC, AIA and ULI.