Zoe Wilson
Pro Shop
In April 2024, Zoe joined Pro Shop, a new golf media company formed by Chad Mumm, Executive Producer of Full Swing on Netflix, in the acquisition of PGA TOUR-owned Skratch Media. Zoe spent 8 years at PGA TOUR growing the Skratch brand, developing the revenue and go-to-market strategy, and driving all sales and partnerships since the platform's inception. Zoe started her career at the USGA before embarking on her media career first at VOGUE then at Time Inc. relaunching TIME Style & Design. After 15 years in NYC, she has recently moved home to Austin, TX.